MILAN, Nov 16 (Reuters Breakingviews) - Stuttering consumer confidence is complicating CEO Jonathan Akeroyd’s attempts to revive Burberry (BRBY.L). Like-for-like retail sales in the quarter to end-September grew a dismal 1% at the UK maker of fancy trench coats, below analyst expectations of 4%. But brands attempting a revamp, like Burberry or Kering’s (PRTP.PA) star label Gucci, are likely to suffer more than rivals. Akeroyd sounded confident that new designer Daniel Lee’s first collection, which was launched in shops in September, will energise shoppers. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

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Persons: Jonathan Akeroyd’s, Gucci, Daniel Lee’s, Lisa Jucca, Neil Unmack, Streisand Neto Organizations: MILAN, Reuters, Burberry, X, Alstom, Thomson Locations: China, U.S